Press Release

The use of communications techniques such as press releases, social media accounts, and traditional media articles to promote a strategic message relevant to medicine or public health management is known as medical or healthcare public relations.

Although healthcare public relations is classified as a subgenre of public relations and shares many characteristics with other types of public relations, it also presents distinct obstacles and hence necessitates specialized knowledge. Medical PR has a unique ability to have a direct and extensive impact on people's physical well-being that few other industries can match.